Herbert Holler x Mercury East Presents: My House
January 21, 2023
ABOUT THIS EVENT
Herbert Holler x Mercury East Presents: My House [Ages 21+, Doors Open 11:59pm, $10 Advance, $15 Day of Show]
Herbert Holler has been a party producer, promoter and DJ for over 25 years. He’s played at the most notable lounges, bars and dance clubs in NYC nightlife history, from Wall Street to 125th, from Brooklyn to the Bronx, not-to-mention guest spots across the globe, in cities like Tokyo, Venice and London. He works with a growing list of high-profile clients (Samsung, Porsche, Live Nation, Sony/ATV, etc.), event-production teams (Creative Edge Parties, Glow, Frost Audio, etc.) and world-renown artists (Snoop Dogg, Diplo, Benny Blanco, Boyz II Men, John Legend, Mark Ronson, Blondie…), and continues to spin some of the most celebrated annual events in NYC (like the Brooklyn Black Tie Ball and Brooklyn Botanic Spring Gala). He’s also created the most legendary old-school dance party in world history, Herbert Holler’s Freedom Party®, voted “Best Party” by Papermag, Village Voice and URB (now in its 20th year of parties, with over 1000 events to date, touching dance floors on a regular basis in New York, Chicago and Philadelphia), and My House™, a highly sought-after dancers’ destination for deep house music. Herbert Holler’s success is due to his sensitivity to music’s energy and message, his versatility and wide scope of music knowledge, his incredible passion for making people happy, an uncanny ability to improvise, and an undeniable, driving rhythm that ties it all together into one, magnificent mix of music.
Ejoe Wilson started dancing in the late 1970s when hip hop was exploding uptown in the south bronx. As a young teenager, ejoe appeared in numerous music videos, winning the apollo theater's amateur night competition four consecutive times and earning a place at nyc’s prestigious high school of music and the performing arts, then joined the burgeoning nyc house music/dance scene. One of the best-known of the house dancers, ejoe is famous for wicked humor and dance savvy. With a smiling attitude of “no sweat, bro” he will mimic the challenger’s move, then twist it his way, transforming the others’ dancing into ejoe’s move.
A virtuosic house dancer, he demonstrates easy command of movement choices and the dynamic ebb and flow of his moves. A master rhythmist, ejoe layers his tempos, tossing his body into the air then dropping to the floor and spiraling back up in multiple turns in non-stop motion, using smooth transitional steps to begin the next long phrase. As an early urban-street-dance teacher in japan, ejoe introduced house to a predominantly hip hop-based japanese community. Quickly he created a nationwide following, choreographing and dancing with japanese pop super-groups zoo, t.r.f, and namie amuro.
One of the "principal" dancers for international superstar mariah carey in the 1990s, he also joined the elite force dance crew and later worked with will smith in major videos, "men in black," and "getting jiggy wit it," as well as opening the “soul train” 25th anniversary special, american music awards, mtv video music awards, and divas live. In 2002, he joined the cast in the off-broadway dance musical, stomp. He maintains an active teaching schedule today, reaching thousands of students worldwide, and hosting and deejaying nyc’s newest, most sought-after house-music-dance destination, “ejoe’s house,” every wednesday at von.
Huu Rock is a dancer, instructor, choreographer, DJ and the Co-Founder of MELLOW ANIMALS, a dancer crew comprising multiple styles of street dance.
Huu Rock started his journey in dance in his hometown of Kochi, Japan, B-boying as a member of the legendary Spin Crew.
Arriving in New York City, Huu Rock was introduced to a wide array of dance styles, music, and the culture that surrounds these art forms, falling in love with all that dance in NYC has to offer.
Around this time he was introduced to his mentor Ejoe Wilson, and later joined his company Beyond Phenomenon. Huu Rock further developed his style by studying the moves of other pioneers such as Tone McGregor, Sekou Heru, Marjory Smarth, Buddha Stretch, Kim Holmes, Brian Green, Jazzy J, Mike Ufouria, Caleaf, Shan S, and many others by way of parties and other social dance events.
In 2013, Huu Rock started Hiphop Wednesdays and in 2016, House Mondays, both open format dance sessions open to dancers of all levels.
MELLOW ANIMALS was started in 2014 with fellow dancer, Riceball. Together they founded Battle 101, a dance battle open to all styles of movement.
Huu Rock who got his start on the streets, battling, and in the clubs, has expanded his work to include teaching, appearances on TV and in music videos, and on the stage. Through his work Huu Rock hopes that he can inspire you in the way that his mentors did for him to find your own artistic light.